A startup in the commercial insurance space, Brokercore offers an affordable, easy-to-use lite brokerage management system to brokers. Having bootstrapped the company through product development and initial market awareness raising, Brokercore chose MI for a lean launch to market - one that would limit spending, leverage two rapidly-approaching industry events, and test market their message.Read More
Some of the world's bestselling technology gets developed by solving a problem for one's own business then offering it to others. That's the SpikeFli story. The technology was developed by a telecom expense management consulting firm to analyze bills from North American telecom carriers like Rogers and Telus, to illuminate ways to save 10%-30% off client costs over time. SpikeFli's goal was to sell the proven technology direct to medium and large businesses in a fixed price, cloud-based software model.Read More
Ten years into their business, petroleum planning software pioneer Enersight, chose MI to plan and execute a marketing program to support growth in North America and globally. Working closely with the sales team to understand market needs and lead-generation gaps to date, MI developed a marketing plan and supported their internal marketing staff with carrying out a continuous, strategic marketing program to grow revenue and awareness.Read More
Ten years into its business Visage Information Solutions, sought to develop a new brand to support expansion beyond its initial market: the energy industry. After years of supporting Visage with year-over-year growth as a recognized visual analytics pioneer serving energy producers, MI applied our knowledge of what differentiates the technology and the team to tell a new, broader story.Read More
Once a year there's a conference in Portland, Oregon called World Domination Summit with the mission to explore how do we live a remarkable life in a conventional world. A main focus is on how to build remarkable businesses. The values of the conference are community, adventure and service with NY Times bestselling authors, seven-figure income earning business leaders and celebrity smoothie makers presenting and attending. During a 72 hour period, presenters used the word awesome dozens of times. Turned out it was actually inspiring.Read More
When we start working with a new tech client, we often ask about their founding story - what motivated them to start their venture? What difference were they hoping to make in the world? Typically this gets an entrepreneur talking about their deepest wishes or problems they want to crack. They get talking with so much passion that their tired shoulders peel back and we get to know the real mission of their venture. In the spirit of transparency, we'd like to share our founding story so you can appreciate what drives us.Read More
You've heard it from about a hundred entrepreneurs, your business coach and even your hairdresser: outsourcing your marketing is doom for tech entrepreneurs.
We know. We used to say it. But we built this company to disrupt that thinking.Read More
With products for cloud-based medical imaging and software virtualization, Calgary Scientific needed to ramp up leads in its new virtualization market without hurting the credibility of its brand in the healthcare space which had begun to gain traction with medical OEM (original equipment manufacturers) channel partners. MI was engaged to audit marketing to date, evaluate and hire for gaps on the internal marketing team, and begin to execute marketing tactics that would build momentum.Read More
When the president of Material Insight, a marketing consultancy focused on highly entrepreneurial tech startups, co-founded the company five years ago, she and partner Shelley Kuipers envisioned a model in which the elite entrepreneurs they attracted to their company would take time out from Material Insight to “go in deep” with one client company.Read More
Canada’s culture of humility means great Canadian acts often have to gain fame abroad. The “it all began in Calgary” story often gets lost for local tech startups. We invited Garrett Camp back to town to talk about StumbleUpon’s roots here. Camp grew StumbleUpon to 600,000 users while in software engineering at the U of C. In Silicon Valley StumbleUpon grew to almost 3 million users and attracted eBay senior director Michael Buhr to the business.Read More
We gathered a panel of Calgary tech innovators to debate the topic "Is Calgary emerging as a silicon valley calibre hotbed of tech?" Guy Kawasaki, bestselling author of Art of the Start, moderated the panel discussion on what would it take to grow tech innovators beyond start-up in our own Wired West. The missing links: strong marketing and funding it seems. Material Insight is glad to be doing our part to fill one of those gaps. Over 300 guests attended this sold out event.Read More
The upside of technology - not cash, but challenge, creativity, comradery with entrepreneurs and the opportunity of unique impact - continues to draw employees from big corporations, and everyone wants to hear the story. As the Vancouver Sun profiles, cutbacks and layoffs in the energy industry could benefit Calgary's technology companies more than willing to step in and scoop up top performers. More...Read More
The oil and gas industry's bane could be a boon for another industry, at least on the job front. For years, Calgary's fledgling technology sector has fought an uphill battle against the dominant oil and gas companies for top talent. If the royalty hikes announced by the Alberta government last week translate into cutbacks and layoffs in the energy industry as predicted, Calgary's technology companies appear ready and more than willing to step in and scoop up top performers. MoreRead More
Material Insight was proud to co-host Y Combinator founding partner Jessica Livingston, author of Founders at Work, as she shared stories from the now famous founders of Apple, TiVo, Blogger, Craigslist, Hotmail and conducted live interviews with two local founders at work - Geoff Lyon from CoolIT Systems and Michael Sikorsky from Cambrian House. Over 200 guests attended this sold out event.