Case Study: Enersight (now 3esi-Enersight)

Ten years into their business, petroleum planning software pioneer Enersight, chose MI to plan and execute a marketing program to support growth in North America and globally. Working closely with the sales team to understand market needs and lead-generation gaps to date, MI developed a marketing plan and supported their internal marketing staff with carrying out a continuous, strategic marketing program to grow revenue and awareness. The two-year growth program helped lead to a merger with a peer industry leader, 3esi, and MI transitioned marketing to the in-house team in 2016.

Challenge:

Accelerate growth especially into US and international markets. Evolve awareness from a leader in field development planning to corporate planning for upstream oil and gas.

What we did:

  • Ongoing marketing leadership
  • Team mentorship & coordination
  • Marketing strategy - identify strategic priorities and calendar of action
  • Brand Evolution - audit and enhance message
  • Website redesign
  • SEM - search engine advertising campaign
  • Events plan, promotion & support
  • Blog editorial & content support
  • Sales tools - presentation tools, white papers, brochure
  • Merger communications
  • Transition to in-house marketing team

Impact

  • More than doubled website traffic
  • Increased web leads 40% year-over-year
  • Grew email list 10%
  • Tripled blog subscriber list with 9000 blog views annually
  • Increased event ROI and media coverage
  • Enhanced skills and strategic capabilities of internal marketing team

Take a look:

Website - clarified message & consistent marketing program helped increase web leads +40%

Website - clarified message & consistent marketing program helped increase web leads +40%

Sales brochure

Email campaigns nurturing sales leads - distributing most read blogs

Online advertising