A startup in the commercial insurance space, Brokercore offers an affordable, easy-to-use lite brokerage management system to brokers. Having bootstrapped the company through product development and initial market awareness raising, Brokercore chose MI for a lean launch to market - one that would limit spending, leverage two rapidly-approaching industry events, and test market their message.
Launch a new category of brokerage management software to the market with a fresh message that could help assess business potential.
What we did:
- Buyer research - target buyer interviews, needs assess
- Brand Definition - define unique message and brand character
- Starter website - develop minimalist website to support launch, test message
- Events - develop minimalist booth presence and brochure
- Blog editorial plan and blog copywriting
- Warm reception by industry partners, potential channel allies at launch
- More than 50 leads from initial events
- Sales team equipped for direct market outreach
Take a look