Case Study: Aprio Board Portal Software

Case Study: Aprio Board Portal Software

When Aprio was founded in 2003, there were few players in Canada’s board portal market. Aprio was the first to give board directors and executives convenient and secure access to board documents, calendars and discussion tools. The company grew rapidly building the trust of credit unions, crown corporations, public companies and non-profit and education institutions. Today, the customer wins are getting more competitive with global players active in the Canadian market. 

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Case Study: Brokercore

Case Study: Brokercore

A startup in the commercial insurance space, Brokercore offers an affordable, easy-to-use lite brokerage management system to brokers. Having bootstrapped the company through product development and initial market awareness raising, Brokercore chose MI for a lean launch to market - one that would limit spending, leverage two rapidly-approaching industry events, and test market their message. 

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Case Study: SpikeFli Analytics

Case Study: SpikeFli Analytics

Some of the world's bestselling technology gets developed by solving a problem for one's own business then offering it to others. That's the SpikeFli story. The technology was developed by a telecom expense management consulting firm to analyze bills from North American telecom carriers like Rogers and Telus, to illuminate ways to save 10%-30% off client costs over time. SpikeFli's goal was to sell the proven technology direct to medium and large businesses in a fixed price, cloud-based software model.

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Case Study: Enersight (now 3esi-Enersight)

Case Study: Enersight (now 3esi-Enersight)

Ten years into their business, petroleum planning software pioneer Enersight, chose MI to plan and execute a marketing program to support growth in North America and globally. Working closely with the sales team to understand market needs and lead-generation gaps to date, MI developed a marketing plan and supported their internal marketing staff with carrying out a continuous, strategic marketing program to grow revenue and awareness. 

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Case study: Verdazo Analytics

Case study: Verdazo Analytics

Ten years into its business Visage Information Solutions,  sought to develop a new brand to support expansion beyond its initial market: the energy industry. After years of supporting Visage with year-over-year growth as a recognized visual analytics pioneer serving energy producers, MI applied our knowledge of what differentiates the technology and the team to tell a new, broader story.

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Case Study: Calgary Scientific

Case Study: Calgary Scientific

With products for cloud-based medical imaging and software virtualization, Calgary Scientific needed to ramp up leads in its new virtualization market without hurting the credibility of its brand in the healthcare space which had begun to gain traction with medical OEM (original equipment manufacturers) channel partners. MI was engaged to audit marketing to date, evaluate and hire for gaps on the internal marketing team, and begin to execute marketing tactics that would build momentum.

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