Start Up. Scale up. We market tech.


Entrepreneurs are our addiction. Working with people with the vision to create something, and challenge the status quo. Our hearts are here first.

We love to build great brands - where people are brave, unique and human from the beginning. In our experience, this is what gets noticed. 

Tech allures us. Maybe because it is a hub of creative inventors (some call them geeks), or maybe because we love to root for underdogs.

Material Insight was founded in 2003 as the “where you go to grow” choice for technology ventures seeking to go-to-market and succeed. We are proud to have supported the growth of more than 50+ tech ventures in Western Canada. Learn more about our impact.


Our Network »

We draw from a network of tech-accredited talent for Material Insight projects. Our crew includes many independent contractors because as entrepreneurs they understand other business creators. At the helm are two partners.

Chantel Elliott, Partner

Straight-talker, strategy ace and bionic project executor. Tech marketer that shares big co experience from P&G types to help build passionate product brands and fame for small and medium ventures.  Dreams of retiring to a mountainside cabin after leaving a trail of brand legacies behind. Avid people connector, turkey dinner maker and early adopter of web and social everything (unlike nay-sayer Claudia). Confessed Game of Thrones groupie, Bootcamp addict, closet politico. Want details – sleepy version here.         


Claudia Moore, Partner

Creator, solver and champion of entrepreneurs. Tech marketer and make-it-happen maven with inside startup experience and volume lessons from consulting. Dreams one day of becoming a mash up of Aaron Sorkin and Margaret Atwood. Epic healthy food lover and kids crafter.  Confessed long-sleeper, yoga geek and last-to-get-gadget gal who stokes vigil candle for Blackberry. Want details – sleepy version here.