Launch. Build. Scale.
In the beginning, the first sales mean everything, and then scaling means everything. We get it. We help you by applying lessons learned by helping more than 50 tech businesses to grow.
Launch
Show viability & vision
Fundraise
Demand generation
Scale — show potential
Fundraise & scale further
Exit
Startup stage
Establish your market presence and secure initial key sales. Focus on supporting direct sales and fundraising.
- Define the message
- Website
- Establish search rank
- Content marketing
- Marketing plan
- Test digital advertising
- Test tradeshows/events
- Test social media marketing
- Sales tools
- Investor pitch deck
- Impact measurement
Growth stage
Refine your brand, product and market expansion. Focus on demand generation and first partners.
- Ramp up marketing
- Evolve message
- Evolve website
- Optimize search rank
- Email campaigning
- Recruitment marketing
- Content marketing
- Coaching & mentoring
- Expand advertising
- Tradeshows and events
- Media relations & PR
- First co-marketing partner
- Next gen sales tools
- Investor communication
- Impact measurement
Maturity stage
Scale your revenue, expand partnerships, and position for exit. Focus on scaling demand generation & partnerships. Attract acquirers.
- Marketing expansion
- Co-marketing
- Next generation website
- Optimize search rank
- Email campaigning
- Coaching & mentoring
- Thought leadership
- Tradeshows and events
- Media relations & PR
- Investor communication
- Impact measurement
When Enersight began considering an exit, we wanted to level up our marketing. We asked MI to clarify our message and redo our website. They went beyond, working closely with sales reps on content marketing that boosted our search rank and fostered leads – all of which helped to position us strongly with our acquirer.
Dan Magyar, former Chief Operating Officer Enersight
Join the changemakers.
Clients we’ve worked with are change agents who believe in innovation.