Case study: Verdazo Analytics

Ten years into its business Visage Information Solutions,  sought to develop a new brand to support expansion beyond its initial market: the energy industry. After years of supporting Visage with year-over-year growth as a recognized visual analytics pioneer serving energy producers, MI applied our knowledge of what differentiates the technology and the team to tell a new, broader story.

Challenge:

Launch a new brand to confidently position the visual analytics leader as valuable to industries beyond its first market of oil and gas. Maintain trust of clients and partners in the energy industry.

What we did:

  • Ongoing marketing leadership - oversee marketing execution
  • Rebranding for market expansion - develop new brand launch plan
  • Brand Definition & Identity- created message and identity that modernized the company’s historic brand 
  • Website - Developed SEO-optimized and lead-generation focused website
  • Customer campaigns - email campaigns to support direct communication
  • PR support - press release, select media target list and pitch
  • Advertising - industry press ads and advertorial

Impact:

  • 2X growth in users to verdazo.com compared to traffic to visageinfo.com the week prior
  • Reduced website bounce rate by 20% from prior site
  • Email opens above industry average for client update and blog subscriber news send
  • More than 500 LinkedIn impressions

Take a look:

New website - verdazo.com

New website - verdazo.com

banner advertising for industry publication

banner advertising for industry publication

brand identity / business cards / digital letterhead

brand identity / business cards / digital letterhead